Last Updated: May 19, 2011
How we gather information from users
How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. For example, you may be asked to provide information when you register for access to certain portions of our site or request certain features, such as newsletters or when you make a purchase. You may provide information when you participate in sweepstakes and contests, message boards and chat rooms, and other interactive areas of our site. Like most Web sites, PrivateMortgageLending.ca also collects information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider or use cookie technology to recognize you and hold information from your visit. Among other things, the cookie may store your user name and password, sparing you from having to re-enter that information each time you visit, or may control the number of times you encounter a particular advertisement while visiting our site. As we adopt additional technology, we may also gather information through other means. In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but if you do you may be unable to access certain portions of the site or may be asked to re-enter your user name and password, and we may not be able to customize the site’s features according to your preferences.
What we do with the information we collect
Like other Web publishers, we collect information to enhance your visit and deliver more individualized content and advertising. We respect your privacy and do not share your information with anyone.
Aggregated Information (information that does not personally identify you) may be used in many ways. For example, we may combine information about your usage patterns with similar information obtained from other users to help enhance our site and services (e.g., to learn which pages are visited most or what features are most attractive). Aggregated Information may occasionally be shared with our advertisers and business partners. Again, this information does not include any Personally Identifiable Information about you or allow anyone to identify you individually.
Personally Identifiable Information collected by PrivatreMortgageLending.ca may also be used for other purposes, including but not limited to site administration, troubleshooting, processing of e-commerce transactions, administration of sweepstakes and contests, and other communications with you. Certain third parties who provide technical support for the operation of our site (our Web hosting service for example) may access such information. We will use your information only as permitted by law. In addition, from time to time as we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or to law enforcement authorities whenever we deem it appropriate or necessary. Please note we may not provide you with notice prior to disclosure in such cases.
Online Advertising We Utilize
The third party ad networks and ad companies we utilize, including Google, serve our ads to you on sites across the internet based on past visits to our website. Targeted Advertising through third party ad networks, including Google, allows us the ability to better tailor our marketing and advertising to fit your needs by displaying ads that are more relevant to you.
If you do not want to participate in Targeted Advertising and Google Analytics data gathering you can opt out of the automated collection of information by third party ad networks, including Google, by visiting the Digital Advertising Alliance Consumer Choice page at http://www.aboutads.info/choices/ and by visiting the Network Advertising Initiative Consumer Opt-Out page at www.networkadvertising.org/choices/. You can also edit your Google Display Network ad preferences at http://www.google.com/ads/preferences/ and opt out of Google Analytics by visiting the Google Analytics Opt Out Page at https://tools.google.com/dlpage/gaoptout.
PrivatreMortgageLending.ca does not knowingly collect or solicit Personally Identifiable Information from or about children under 13 except as permitted by law. If we discover we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. If you believe PrivatreMortgageLending.ca has any information from or about anyone under 13, please contact us at the address listed below.
We can be reached by contacting:
Changes to this Policy
PrivatreMortgageLending.ca reserves the right to change this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.
This policy and the use of this Site are governed by Ontario law. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Toronto, Ontario. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.
If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Toronto, Ontario, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.
PrivatreMortgageLending.ca is controlled, operated and administered entirely within Ontario. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.